Kolkata, India: Godrej & Boyce, the flagship company of the Godrej Group, has announced a remarkable 15% growth in its business segment, Godrej Security Solutions, driven by heightened demand for its Home Lockers category during the ongoing wedding season. Addressing the contemporary consumer needs, the company has introduced the ‘Verge’ series of personal lockers, prioritizing top-notch security for valuables while seamlessly integrating with home aesthetics. This innovation positions the Verge series as an ideal choice for wedding gifts.
The wedding season, coupled with India’s evolving security landscape and increasing emphasis on home security, presents a significant opportunity for Godrej Security Solutions to consolidate its position in the home lockers market, where it presently commands a substantial 75% market share. With a strategic focus on innovation, the company aims to broaden its product range by introducing IoT-enabled lockers and safes, marrying security with intelligent features to enhance customer satisfaction.
Acknowledging the burgeoning demand, Godrej Security Solutions is proactively adapting its offerings to cater to the evolving needs of individuals and households. The recent nationwide expansion of the Home Lockers category, marked by the addition of 800 new counters, underscores the brand’s unwavering commitment to meeting the dynamic security needs of Indian households. This expansion further reinforces the brand’s position as the preferred choice for security solutions and gifting purposes, underlining its dedication to securing happiness for millions of families.
Pushkar Gokhale, Business Head of Godrej Security Solutions, remarked, “The wedding season is a pivotal period for Godrej Security Solutions, significantly contributing to our revenues. With evolving household dynamics, particularly the rise of nuclear families and working couples, the importance of reliable home security has surged. Newlyweds, in particular, prioritize securing their valuables as they establish their new home. We have ramped up capacities and expanded our range to meet this demand. Our home lockers are meticulously crafted to offer a perfect amalgamation of security, affordability, and elegance that complements any home décor.”
He continued, “Our mission goes beyond mere security provision; it encompasses seamlessly integrating enhanced features to redefine the customer experience. We anticipate a 20% growth in this category by the end of the fiscal year, aligning with our vision to be the preferred choice for top-notch security solutions. Our persistent focus on innovation and integration of smart technologies remains at the core of our efforts to redefine home security and realize our objective of securing happiness for millions of families.”
With the burgeoning market and home safe portfolio, Godrej Security Solutions aims to capitalize further on the rising demand for safes and lockers as wedding gift options. As a market leader, Godrej Security Solutions stands out as the preferred choice for gifting in the category.
About Godrej Security Solutions
Godrej Security Solutions, a division of Godrej & Boyce Mfg. Co. Ltd and part of the USD 4.1 billion Godrej Group, is a pioneering leader in the security solutions business. It holds the distinction of being the largest manufacturer and marketer of security solutions in India and is the primary supplier to numerous prestigious banking, corporate, and public institutions. The division has been awarded the esteemed Superbrand status, a first in its category and the industry. Additionally, it has clinched the “Most Preferred brand” award in the Home Segment. With products exported to over 45 countries, including Middle East Asia, South East Asia, Far East Asia, East Africa, the US, Europe, and SAARC Countries, Godrej Security Solutions continues to set benchmarks in the industry.
