Lisbon: In a bold and unexpected move, global football legend Cristiano Ronaldo has stepped into the world of cinema, teaming up with acclaimed British filmmaker Matthew Vaughn to launch UR•Marv, an independent film studio that fuses the high-energy worlds of sports and storytelling.
The groundbreaking venture brings together Ronaldo’s long-standing interest in cinema with Vaughn’s celebrated career in filmmaking. UR•Marv aims to deliver compelling stories rooted in classic filmmaking techniques while embracing the latest cinematic technologies.
According to the official announcement, the studio has already completed two action-packed films, with a third currently in production. All three are set within an interconnected cinematic universe, and details about the first film are expected to be revealed shortly.
Announcing the venture on social media, Ronaldo tweeted:
“And action! I’m excited to announce UR•MARV, my new film studio with Matthew Vaughn, and can’t wait to tell you about our first movie. Coming soon”!
Coming soon… pic.twitter.com/c2XlFvqKme
— Cristiano Ronaldo (@Cristiano) April 10, 2025
The news quickly went viral, drawing excitement from both entertainment and sports circles.
For Ronaldo, this marks a significant leap into the business and media space as he begins shaping his post-football career. In recent years, the Portuguese icon has steadily expanded his off-field presence—becoming a major investor in Medialivre (formerly Cofina Media) in 2023, and launching his lifestyle-centric YouTube channel UR Cristiano in August 2024. The channel offers fans an exclusive glimpse into his personal life and behind-the-scenes challenges.
“This is an exciting chapter for me, as I look ahead to new ventures in business”, Ronaldo said, reflecting on his transition into media and entertainment. With a proven knack for branding and innovation, his latest move underscores a long-term strategy focused on growth beyond the pitch.
Matthew Vaughn, known for stylish and fast-paced films such as X-Men: First Class and the Kingsman franchise, praised his new partner, stating:
“Cristiano has created stories on the pitch that I could never have written, and I look forward to creating inspiring movies with him – he’s a real-life superhero”.
Vaughn’s most recent project, Argylle, a 2024 spy thriller starring Henry Cavill and Bryce Dallas Howard, further cemented his reputation for dynamic storytelling and cinematic flair.
With the official reveal of UR•Marv’s first film just around the corner, this high-profile collaboration is already being hailed as a game-changing crossover between two powerhouse talents. All eyes are now on what Ronaldo and Vaughn will deliver on the silver screen.
