Kolkata: Bharti AXA Life continues to strengthen its leadership team by hiring seasoned professionals with deep domain expertise and a strong track record in driving business performance. The company has announced the appointment of Mr. Prerak Parmar as its Chief Growth Officer.
Prerak will transition to lead all proprietary distribution channels of the company, which include – Agency, Partner Office, Insurance Manager and Direct Distribution. Additionally, he will also transition to jointly lead revenue assurance and pricing. His leadership will be instrumental in strengthening the company’s distribution footprint and further accelerating the growth trajectory.
With over 26 years of experience in the FMCG and Life Insurance sectors, Prerak has handled both sales and general management in his previous roles. He has successfully led multiple distribution channels and played a pivotal role in driving revenue growth. He has a proven track record of enhancing frontline productivity, improving customer retention, and optimizing business efficiency.
Prerak holds a Master of Business Administration (MBA) from the Institute of Management Technology (IMT), Ghaziabad, specializing in Business, Management, Marketing, and Related Support Services.
Commenting on Prerak’s appointment, Mr. Parag Raja, MD & CEO, Bharti AXA Life, said, “We are excited to have Prerak on board. His deep industry expertise in driving growth makes him a great asset to the company. As we expand our market presence and enhance the value we deliver to customers, Prerak’s extensive experience in leading multi-channel distribution, coupled with his deep understanding of customer-centric strategies, will be instrumental in driving our growth.”
“I am excited to be a part of Bharti AXA Life Insurance. In my role, I will focus on expanding our distribution network, strengthening customer engagement, and driving profitability and innovative solutions to enhance market reach,” said Mr. Prerak Parmar, Chief Growth Officer, Bharti AXA Life.
The company remains committed to broadening its reach, optimizing operations, and delivering exceptional value to customers, ensuring sustainable growth in the evolving insurance landscape.
About Bharti AXA Life Insurance Company Ltd:
Bharti AXA Life Insurance Company Limited is a wholly owned subsidiary of Bharti Life Ventures Private Limited (Bharti Group Company), a prominent business group in India with interests in telecom, agribusiness, and retail. Established in 2006, the company has a pan-India presence with over 200+ offices and offers a wide range of value-for-money and need-based insurance catering to individuals and groups. With ‘Customer First’ as one of its core values, the company is committed to providing a hassle-free experience to its customers at every level.
