Trump’s Crypto Venture Expands with New Token Reserve Initiative

Three days before his inauguration, Trump also introduced the $Trump meme coin, which has generated significant revenue.

New York: World Liberty Financial (WLF), a crypto platform in which former U.S. President Donald Trump holds a financial stake, announced the launch of a strategic token reserve aimed at bolstering Bitcoin, Ethereum, and other leading cryptocurrencies.

In a statement posted on X on Tuesday, WLF described the reserve as a mechanism to mitigate market volatility, invest in decentralized finance innovations, and establish a well-capitalized financial buffer. The company also revealed plans to forge strategic partnerships with financial institutions to contribute tokenized assets to its reserve.

Neither WLF nor the Trump Organization responded to requests for comment, and the White House has not issued a statement on the matter.

Trump’s Expanding Crypto Ventures

The announcement underscores the Trump family’s increasing involvement in the crypto sector. Beyond WLF, Trump holds a majority stake in Trump Media & Technology Group, which recently shifted its focus to financial services linked to cryptocurrency.

Three days before his inauguration, Trump also introduced the $Trump meme coin, which has generated significant revenue. International news agency Reuters estimates suggest WLF has already facilitated token sales amounting to $500 million, with $100 million in fees from the meme coin alone.

In January, Trump stated that his assets, held in a revocable trust, would be managed by his children while he serves in office.

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Strategic Timing Ahead of Election

World Liberty Financial was launched just two months ahead of the U.S. presidential election. Trump and his affiliates reportedly own a 60% stake in WLF’s holding company, securing 75% of its revenues and a reserve of 22.5 billion tokens, as per the firm’s website.

The announcement follows Donald Trump Jr.’s unexpected appearance at the Ondo Summit in New York City, an event positioning itself as the next phase of Wall Street’s evolution.

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Addressing an audience primarily from traditional finance, Trump Jr. and WLF executives emphasized the platform’s goal of bridging the gap between crypto and mainstream retail investors, including teachers, firefighters, and small business owners.

Trump Jr. also underscored the importance of a regulatory framework that would enable cryptocurrency to “flourish,” calling crypto the “future of finance” and an essential pillar of “American hegemony.”

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