Netflix is in the running to become the new home for Formula 1 broadcasts in the United States, as the bidding for live rights from the 2026 season is set to commence. The streaming giant has already significantly contributed to the sport’s popularity through its “Drive to Survive” documentary series, now in its seventh season, which has been pivotal in engaging new fans, particularly during the COVID-19 lockdowns.
According to Autosport, with ESPN’s exclusivity window for negotiating new terms now closed, Netflix is seriously contemplating a bid for these rights. This follows reports from Autosport Business suggesting ESPN might not renew its contract with Liberty Media, potentially due to the steep costs associated with the current $90 million annual deal.
Netflix’s interest in live sports has been evident with recent acquisitions like the record-breaking Mike Tyson vs. Jake Paul boxing match, NFL games on Christmas Day, and a $5 billion, 10-year deal with WWE. They’ve also secured broadcasting rights for the 2027 and 2031 Women’s World Cups, signaling a clear strategy to expand into live sports broadcasting.
The streaming service has bolstered its sports division by hiring Kate Jackson, formerly of ESPN’s F1 coverage, to lead its live sports output. This move could position Netflix well for bidding on Formula 1 rights, especially with the sport’s growing fanbase among younger and female demographics in the US.
ESPN has had a significant presence in Formula 1 broadcasting since 2018, with rights deals escalating in value as the sport’s popularity grew. However, should Netflix secure the rights, it might not affect the UK, where Sky holds broadcasting rights until 2029. The landscape of Formula 1 broadcasting in the US could be on the brink of a significant shift, with Netflix potentially leading the pack into the new era of streaming sports content.
Key Points:
Netflix is considering bidding for Formula 1 live broadcasting rights in the US starting from the 2026 season.
The streaming giant has boosted F1’s popularity with its “Drive to Survive” series, with the seventh season soon to premiere.
ESPN’s exclusivity period to negotiate new terms has ended, potentially opening the door for Netflix.
Netflix has shown a growing interest in live sports, evidenced by deals for boxing, NFL, WWE, and Women’s World Cup broadcasting rights.
Kate Jackson, formerly with ESPN’s F1 coverage, now leads Netflix’s live sports output, enhancing their sports broadcasting capability.
Current F1 rights in the US are with ESPN, which has seen increased costs for broadcasting since 2018, with the latest deal at $90 million annually until 2025.
A potential Netflix win would not immediately impact F1 broadcasting rights in the UK, where Sky has rights until 2029.
