Dakar, Senegal – Khaby Lame, the world-renowned TikTok star known for his silent, humorous takes on everyday life, has been appointed as a UNICEF Goodwill Ambassador. The 24-year-old, who was born in Senegal and now boasts over 162 million followers, made his first address to the youth of his home country on Friday.
Lame, who skyrocketed to fame during the global health crisis after losing his job at a factory, has never spoken in his widely popular videos. His unique style has captured the attention of millions, offering both entertainment and a universal commentary on human experiences.
In his new role with UNICEF, Lame expressed his enthusiasm about his global reach and the opportunity it presents. “Being a UNICEF ambassador will allow me to see all the world and its problems,” he stated. “I hope I can contribute to solving some of them.” He further emphasized the significance of his appointment, saying, “It’s a true honor to be appointed as a UNICEF goodwill ambassador and be part of an organization that puts children’s rights front and center every day.”
Lame shared personal insights that resonated with many, particularly the youth in Senegal. “From my own experience as a child fearing poverty, struggling to find my passion at school, and losing my job during the COVID-19 pandemic, to finding my place and calling in the world, I know that all children can thrive when they are given a chance and opportunity,” he noted.
Senegal faces significant challenges with youth unemployment and migration. Over 60% of its population is under 25, and a staggering 90% work in informal sectors. The country has seen waves of young people risking their lives on perilous journeys across the Atlantic to Europe, driven by economic hardship and the lack of opportunities at home. The wealth from Senegal’s natural resources often benefits foreign enterprises rather than the local populace, which has fueled this exodus.
Lame’s ambassadorship is seen as a beacon of hope and a call to action for addressing the dire circumstances faced by many Senegalese youths, aiming to inspire and support them through his newfound platform with UNICEF.
Key Points:
Khaby Lame Appointment: Senegalese TikTok star Khaby Lame has been appointed as a UNICEF Goodwill Ambassador.
No Words in Videos: Lame is known for his silent, reaction-based videos that have earned him over 162 million followers.
Rise to Fame: His popularity surged during the COVID-19 pandemic after losing his factory job, leading to more video content.
UNICEF Role: His new role will allow him to address global issues, particularly those affecting children and youth.
Personal Experience: Lame shares his background of facing poverty, school challenges, and unemployment, now aiming to inspire and support others.
Senegal’s Youth Issues: Over 60% of Senegal’s population is under 25, with high informal employment rates, driving migration due to economic disparity.
Migration Crisis: Many young Senegalese risk dangerous journeys to Europe due to lack of opportunities at home.
Hope for Change: Lame’s ambassadorship symbolizes hope and a push for better opportunities for Senegalese youth.
