PURE EV, one of India’s leading electric two-wheeler manufacturers, has unveiled an ambitious roadmap to strengthen its presence nationwide and expand globally while introducing innovative solutions for sustainable mobility. Over the next 30 months, the company aims to add 250 new dealerships, taking its total network to over 320 across India. The expansion will be driven by the growing demand for long-range scooters, electric motorcycles, large B2B contracts, and the company’s entry into the house-hold brand space.
Dr. Nishanth Dongari, Founder & MD of PURE EV, highlighted the company’s commitment to innovation and safety stating, “PURE EV is the first company to integrate Nano PCM (Phase Change Material) into its battery systems for efficient thermal management. This breakthrough technology eliminates the risk of un-safe thermal incidents, ensuring superior safety for electric vehicles and boosting consumer confidence.”
“Our adoption of Nano PCM has not only enhanced the safety profile of our EVs: bringing it to zero incident rate, but also significantly improved battery performance, resulting in 20,000 customers across Pan India crossing 40,000 KM each and still going,” Dr. Dongari further stated.”
PURE EV has placed a strong emphasis on electric motorcycles as 70% of the two wheeler market in India is dominated by motorcycles. The company has already launched two models—the ecoDryft, catering to the 110cc market, and the eTryst, designed for the 125cc segment. These models leverage PURE EV’s innovative X-Platform to deliver 171 KM mileage/charge and advanced powertrain technology, supported by advanced driving features: HillHold, Coasting Regen, Reverse Mode etc, to deliver a superior user experience.
In addition, PURE EV through its X-Platform is deploying predictive AI and cloud AI technologies to ensure battery/power-train lasting beyond 50,000 KM. These systems provide predictive driving/load discharge and real-time updates on vehicle health and service requirements, enhancing the ownership experience for customers and improving operational efficiency for dealers. The company also plans to introduce generative AI-powered customer support services, enabling personalized communication in regional languages while ensuring timely service delivery.
Dr. Dongari highlighted the critical role of large B2B contracts in the company’s growth strategy. PURE EV has recently supplied 300+ e-motorcycles to the Tamil Nadu Forest Department and Tata Power in Odisha. Such collaborations not only drive sales but also demonstrate the growing adoption of e-motorcyles in fleet operations.
Expanding beyond India, PURE EV currently exports its electric two-wheelers to Nepal and Bhutan. By Q4 of the 2024–25 financial year, the company plans to commence exports to the Middle East and Africa, marking a significant step in its journey to become a global player in the electric mobility market.
The company is also set to launch PuREPower in CY 25, built using our vehicle battery/power-train platform. PuREPower, is our revolutionary innovative product that will become a house-hold brand, designed with a sleek, intuitive system for power back-up of all major house-hold utilities. It will redefine the way we power energy. It provides 3X more surge power with 2X life w.r.t. existing systems. Also it can be integrated with renewables and indeed AI-powered user experience. Whether it’s guaranteeing uninterrupted power during an outage or maximizing the potential of renewable energy, PuREPower makes it all effortless, our PuREPower solutions will open up new possibilities for comfortable living, aligning with net zero and sustainability goals,” Dr. Dongari added.
With its industry-first safety innovations, e-motorcycles, PuREPower, and customer-centric approach, PURE EV is well-positioned to lead the transformation of India’s electric mobility landscape while making meaningful contributions to global net-zero goals.
About Pure EV
PURE EV, incubated from the i-TIC at IIT Hyderabad, is a trailblazer in sustainable mobility, redefining electric vehicle technology for everyday use. With a mission to lead the transformation of mass mobility, the company is building class leading products. PURE EV has successfully accelerated its growth with more than 70 dealerships across the country and adding 75,000+ member EV owners, who cumulatively drove 250+ Cr KM and counting. Our commitment to performance and durability can be evidenced by the fact that most of our vehicles go beyond the standard of 30000 KM each, thus representing staggering carbon savings and positive eco-friendly effects. We have more than 120 IP applications and therefore guarantee competitive advantage and high performance of all our products.
Learn more about PURE EV on https://www.pureev.in/
