Kolkata: Bisk Farm, one of India’s leading biscuit & bakery brands from the house of SAJ Food has launched a new TVC Campaign with Hrithik Roshan, the brand ambassador for its Googly range of biscuits. Keeping up with the Brand slogan ‘Googly- Taste with a Twist’, the TVC revolves around a fun banter between the husband and wife.
The key differentiator of Googly range of biscuits is it promises an unthinkable twist in the taste. That’s why, Googly is a category disruptor in the biscuit segment offering a distinct taste with a perfect blend of sweet & salt, available in a mix of unique flavours and variants.
The TVC shows Hrithik Roshan engaging in a friendly banter with his wife, invoking jealousy in her. Staying true to its core for Googly biscuits, Hrithik’s tongue-in-cheek response to his wife’s question on why he doesn’t love her as much as their neighbour loves his spouse, brings about a hilarious twist in the conversation.
With a sharp focus to create awareness of the product amongst mass audience base, the TVC is being launched in 7 different languages- Hindi, Bengali, Marathi, Telugu, Odiya, Kannada, and Assamese.
Further to this TVC, Bisk Farm also re-introduced a Chhota Pack of Googly Biscuits at an affordable price of Rs. 10, thus making the product available in five different price points. With this, Googly biscuits will be now be available in across price range from Rs. 5 to Rs. 35.
Available Googly Product range
| Rs. 5 for the Mini Pack- 31g | Rs. 10 for the Chhota pack- 60g | Rs. 20 for the Medium Pack- 120g | Rs. 30 for the Large Pack- 200g | Rs. 35 for the Extra Large pack- 225g |
In order to create awareness of the Chhota Pack, Bisk Farm also launched another TVC with Hrithik Roshan.
Commenting on the campaign, Mr. Vijay Singh, Managing Director, SAJ Food, said: “We are thrilled to launch our new TVC campaign for the Googly range of biscuits with our brand ambassador, Hrithik Roshan. The campaign perfectly encapsulates the fun and unexpected twist that Googly biscuits bring to the table, just like Hrithik’s playful banter in the ad. With this launch in seven different languages and the re-introduction of our new Chhota Pack at just Rs. 10, we are committed to making Googly biscuits accessible to a wider audience.”
Credit List for the TVC
- Film Director : Abhishek Burman | Producer : Karim Morani & Shaza Morani (Morani Media Works)
- Script – Ravinder Siwach, Godzilla
ABOUT SAJ Food Products
SAJ Food Products Pvt Ltd, headquartered in Kolkata is one of India’s leading FMCG Companies. Founded in 2000, SAJ Food has attained the position of becoming India’s fourth-largest biscuit and bakery manufacturing company with a presence across 23 states in India. Currently, SAJ operates with six state-of-the-art manufacturing facilities spread across three states – Maharashtra (Nagpur), Karnataka (Bengaluru) and West Bengal (Siliguri, Uluberia, Dhulagarh).
Bisk Farm, the flagship brand of the company is one of India’s most loved biscuit & confectionery brands known for its delectable Biscuits, Cookies, Cakes, Wafers and Rusks.
Indiaah is the brand for its Namkeen and Sweets category. It has products like Bhujia, Moong Dal, Chana Dal, Chira, Masala Mixture and Rasgulla, Gulab Jamun, Soan Papdi etc.
