- The platform aims to address unexpected financial deliveries faced by customers with ease
- Empowering financially evolving segments with simple and accessible solutions
New Delhi: Balancehero India, a prominent RBI-authorized digital lending company, has launched the latest edition of its ‘Aapki Har Zaroorat Ka Saathi’ campaign, aiming to support individuals in handling unexpected financial challenges with convenience. Balancehero India offers multiple types of personal loans through its digital lending app, TrueBalance. Drawing a parallel with cricket, the campaign demonstrates how the TrueBalance app is like a team player, ready to step up when financial emergencies arise.
The campaign emphasizes the simplicity and accessibility of TrueBalance’s personal finance solutions, showcasing how users can secure instant personal loans ranging from ₹1,000 to ₹1,00,000 through the app with just a few clicks, without the need for tedious paperwork or a guarantor.
Through a series of videos, the campaign highlights everyday financial challenges faced by people from various backgrounds, showcasing how TrueBalance steps in as a reliable companion to help them tackle these challenges and fulfill their dreams. Using cricket metaphors to illustrate the quick and efficient loan process—likening it to hitting a boundary shot with ease and precision—the initiative specifically targets individuals who are part of financially evolving segments, raising awareness about the simplicity and accessibility of TrueBalance’s services.
Manika Mittal, Group Head of Communication and Public Relations at Balancehero India, expressed her excitement about the campaign, stating, “We are thrilled to introduce our latest campaign, aimed at empowering individuals to navigate unexpected financial challenges effortlessly. At BalanceHero India, our commitment is to promote financial inclusion by understanding the unique needs of the financially evolving segments, delivering seamless credit solutions to the credit-assessable population currently left out.”
The campaign’s narrative resonates across borders, illustrating the shared dreams of individuals from varied walks of life. TrueBalance steps forward as a steadfast ally, facilitating the realization of these aspirations. Whether it’s advancing educational ambitions, launching entrepreneurial ventures, or managing unforeseen financial challenges, TrueBalance stands ready—a dependable companion and enabler for those seeking support.
Despite significant progress in financial inclusion, tier 2, tier 3, and rural regions in India still face restricted access to financial services. Research shows that out of the millions of credit-assessable adults in India, a significant number are either credit unserved or underserved. TrueBalance aims to bridge this gap, providing millennials, salaried workers, and self-employed individuals with easy access to personal finance solutions.
Balancehero India offers multiple types of personal loans through its digital lending app, TrueBalance. It is one of the few digital lenders in the country that is backed up by their own NBFC, ‘True Credit’. The company further plans to diversify its product offerings by taking a marketplace approach, which involves expanding its lending portfolio by introducing various financial service providers.
About Balancehero India
Balancehero India Private Limited is the operator of TrueBalance, an RBI authorised prepaid payment instrument (PPI) issuing entity. TrueBalance, founded in 2016, is a leading financial services platform that offers solutions for all its customers’ financial needs, including loans, utility bill payments, and prepaid recharges. With an NBFC and PPI licence, Balancehero India is a pioneering company that leads the way in innovation in its sector. It has been recognised as a ‘Soonicorn’ that serves more than 90%+ of the country’s postcodes. TrueBalance has raised over $84 million in equity funding from marquee global investors such as SoftBank, Naver, and Line, among others. The company’s goal is to become the go-to financial services platform for the next billion people in India, advancing financial inclusion amongst the unbanked and underbanked and playing a crucial role in the nationwide push towards the Digital India initiative.
