Emoha, India’s leading eldercare brand, marks its fifth anniversary with a groundbreaking initiative aimed at transforming the eldercare landscape. Strengthened by recent funding, Emoha is set to expand its reach to senior citizens across India. Central to this expansion is its new partnership with Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital, a prominent diversified financial services conglomerate in India.
This strategic collaboration enables ABHICL to offer personalized senior care solutions to its corporate clients and group mediclaim policyholders. Through this partnership, Emoha aims to extend its comprehensive services to a broader audience, reinforcing its mission to provide exceptional care and support to every elder in need, promoting independence and dignity for the aging population.
Saumyajit Roy, Co-Founder & CEO of Emoha, emphasized the significance of this partnership: “Our strategic alliance with ABHICL allows us to significantly expand our reach and offerings for the elderly across India, ensuring holistic care for their emotional, physical, and financial well-being. Group mediclaim policies typically cover the employee, their spouse, and children, but often exclude the parents of the employee. Emoha bridges this gap by offering care to the employee’s parents. The recent funding is a testament to the confidence in our mission and approach. This investment will fuel our expansion plans, enabling us to forge more strategic partnerships and introduce innovative service offerings. We are committed to revolutionizing the eldercare landscape, ensuring that every senior citizen in India has access to personalized care that fosters independence and dignity.”
The partnership will enable ABHICL to extend the benefits offered by Emoha to its group mediclaim policyholders, ensuring comprehensive healthcare coverage for the parents of its employees. Mayank Bathwal, CEO of Aditya Birla Health Insurance Co. Limited, highlighted the impact of this collaboration: “We are happy to collaborate with Emoha and integrate their innovative services into our offerings for our group mediclaim policyholders. By combining Emoha’s tech-driven personalized care model with our comprehensive health insurance solutions, we will further enhance the standard of elderly care and ensure holistic coverage for the entire family.”
Also Read | Magadh Sugar & Energy Ltd Reports Solid Performance in Q4 & FY24
Emoha’s recent USD 11 million funding in the Pre-Series B round underscores its growth trajectory and commitment to eldercare. Pankaj Arora, Chief Growth Officer of Emoha, elaborated on the company’s vision: “Young adults often face immense stress juggling work and caring for aging loved ones. Emoha is here to change that. With a mission to revolutionize eldercare in India, we’re committed to serving 2 million elders this year. By partnering with corporations, we offer tailored eldercare solutions, empowering employees with peace of mind to focus on their careers and personal lives. Our comprehensive services ensure their loved ones receive high-quality care, fostering independence and dignity. This creates a win-win: employees gain peace of mind, boosting productivity and engagement, while companies benefit from a happier, more focused workforce. Together, let’s build a future where eldercare is a shared journey, creating a more supportive and compassionate society for all.”
Since its inception in 2019, Emoha has made significant strides in eldercare, touching the lives of over 60,000 seniors across 120 cities in India. Its community-centric and technology-driven approach offers essential support and companionship, ensuring the safety and well-being of the elderly through a network of dedicated caregivers and specialized services. Emoha’s extensive reach includes organizing thousands of events and life-saving initiatives, making it a trusted partner for families and a frontrunner in eldercare solutions.
About Emoha
Emoha means “a home”. As a pioneering force in transforming elder care in India, Emoha is dedicated to the philosophy of “aging magnificently.” The company’s mission is to empower seniors to lead joyful, independent lives while providing families with peace of mind. With a comprehensive range of services, including safety and security through a 24/7 emergency helpdesk, convenience and support for daily tasks, and a focus on health and wellness, Emoha ensures a holistic and fulfilling experience for seniors right in their own homes. Community engagement is fundamental to Emoha, offering interactive virtual events, exclusive clubs, and activities that foster a sense of belonging and companionship. Emoha’s membership plans cater to diverse needs, ensuring every senior and their family members receive personalized care and support. Join Emoha in embracing a new way of life for your parents, where “Ab Khulke Jiyo” is a way of living gracefully and joyously in the golden years.
