Seoul: Samsung is gearing up to enter the smart glasses market with its first Android-powered wearable, codenamed “Haean”, expected to launch in 2025. This cutting-edge device will debut alongside Samsung’s long-anticipated XR headset, Project Moohan, marking a major step in extended reality (XR) technology.
Samsung’s Push into the XR Wearables Market
Samsung, Google, and Qualcomm have been co-developing Project Moohan for several years, but new reports from ETNews suggest that Samsung has also been working on additional XR devices, including Haean and another project, “Jinju”.
- Project Moohan (Galaxy XR): A high-end, head-mounted device designed for immersive indoor use.
- Haean Smart Glasses: A lightweight, outdoor-friendly wearable akin to Meta’s Ray-Ban smart glasses.
- Jinju: Details remain undisclosed, but speculation points to another XR innovation in the works.
With Haean, Samsung is targeting a more accessible smart eyewear experience, offering a sleek alternative to bulkier mixed reality (MR) headsets like Apple’s Vision Pro.
Key Features & Innovations
According to leaks and insider reports, Haean will integrate:
- Built-in display overlaying digital information directly onto lenses.
- Integrated speakers for hands-free audio and communication.
- Gesture-based interaction, eliminating the need for physical buttons or controllers.
- AI-powered capabilities leveraging Google’s Gemini assistant.
- Onboard cameras & sensors for vision-based tasks such as facial recognition, QR scanning, and hand-gesture controls.
- Qualcomm Snapdragon AR1 chip paired with an NXP co-processor.
- 12MP camera (potentially featuring Sony’s IMX681 CMOS sensor).
- 155mAh battery, making it one of the lightest smart glasses on the market (approximately 150 grams).
AI-Powered Features & Software
Samsung appears to be aligning its smart glasses strategy with Google’s Android XR ecosystem, suggesting deeper integration with:
- Samsung’s One UI interface for seamless connectivity across devices.
- Google Gemini AI assistant, allowing voice-activated functions similar to Meta’s AI-powered Ray-Bans.
- XR-enhanced Android applications, possibly developed alongside Google’s own smart glasses initiative.
While initial reports hinted that Samsung’s first-generation smart glasses might not include a built-in display, this latest information suggests a shift in focus toward a more feature-rich AR experience.
Projected Launch & Market Strategy
Samsung has officially confirmed a 2025 launch window for Project Moohan, and industry insiders predict that Haean will be unveiled alongside it.
- Production Plans: Samsung is reportedly preparing an initial batch of 500,000 units.
- Unpacked Event: The smart glasses could be officially announced in July 2025.
- Pricing: No official pricing details have emerged, but Haean is expected to be more affordable than Project Moohan, which is projected to cost around $2,500 in the U.S. market.
Samsung’s Next Leap in XR Technology
With Apple’s Vision Pro, Meta’s Quest 3, and Google’s Android XR development shaping the industry, Samsung’s smart glasses initiative could play a key role in democratizing XR technology.
If successful, Haean will offer consumers a lightweight, AI-integrated alternative to traditional VR and MR headsets, setting the stage for a competitive battle in the future of wearable tech.
