Kolkata: Essencemediacom, has bagged the media mandate of Godrej Consumer Products Ltd (GCPL), one of India’s largest FMCG company. Essencemediacom will handle the media strategy, planning, buying and implementation for GCPL across traditional and digital media in the Indian market.
Essencemediacom won the mandate for GCPL following intensive pitch spanning over 4 months. Starting from (April, 2025), Essencemediacom will take over responsibilities from the current media agency, Madison World.
Harshdeep Chhabra, Head – Global Media, Godrej Consumer Products Ltd (GCPL), said, “Godrej Consumer Products Ltd is on a growth trajectory driven by expansion into newer categories and introduction of innovative brands while continuing to focus on achieving volume growth ahead of the industry. In line with our growth vision, we are delighted to have Essencemediacom as our new media agency partner. We are certain that their depth of experience in both traditional media and digital media will help us create a much bigger impact and help drive innovation across our product categories.”
He further added, “Madison World has been our trusted media partner for over 20 years and contributed immensely to the GCPL growth journey. We thank them for helping shape the direction our brands have taken over the years.”
Navin Khemka , CEO Essencemediacom South Asia, said, ” We are excited to be appointed the media partner for Godrej Consumer Products, one of the largest FMCG advertisers in the country today. We feel privileged to be part of their journey, bringing our expertise and depth in media planning, coupled with cutting edge technology for best in class media solutions. We are confident of leading GCPL in the future of their transformation journey, led by a combination of efficiency , effectiveness & innovation across media and consumer segments.”
ABOUT GODREJ CONSUMER PRODUCTS
Godrej Consumer Products is a leading company in emerging markets, dedicated to bringing health and beauty solutions to consumers worldwide. As part of the Godrej Industries Group, it benefits from a legacy of over 125 years, founded on the core values of trust, integrity, and respect. While rooted in tradition, the company continues to expand rapidly with ambitious growth plans.
Serving 1.4 billion consumers globally, Godrej Consumer Products is among the largest players in the Household Insecticides and Hair Care segments in emerging markets. It holds a leadership position in Household Insecticides in India, ranks as the second-largest player in Indonesia, and is expanding its presence in Africa. In Hair Care, it leads in catering to women of African descent, holds the top position in Hair Colour in India and Sub-Saharan Africa, and is a key player in Latin America. Additionally, it ranks second in the Indian Soaps market and leads the Air Fresheners and Wet Tissues segments in Indonesia.
Committed to continuous improvement, the company prioritizes sustainability and social responsibility, integrating people and the planet alongside profit. Through its Godrej Good & Green initiative, it supports a more inclusive and environmentally sustainable future, aligning with the United Nations’ Sustainable Development Goals and local community needs. At the Godrej DEI (Diversity, Equity, Inclusion) Lab, it fosters workplace inclusion, builds DEI ecosystems across corporate India, and promotes innovation in diversity, equity, and inclusion.
For more, please visit – www.godrejcp.com
About EssenceMediacom:
EssenceMediacom is a leading global media agency under GroupM, redefining the next era of media through data, technology, and creativity. By leveraging audience insights, innovative media solutions, and performance-driven strategies, EssenceMediacom helps brands navigate the evolving media landscape and maximize impact.
