- Wealth-tech platform revolutionizes the way middle-class families save and invest in gold
- Backed by prominent investors such as Tiger Global and Arkam Ventures, Jar has gained nationwide recognition with over 20 million users, offering an intuitive and trustworthy platform for saving and investing in gold
Kolkata: Jar, an innovative wealth tech platform, is transforming the way users approach savings, through its emphasis on simplicity and convenience in accumulating a savings amount gradually. Doing away with the pressure of one-time, large investments, the app’s daily savings feature helps the users, especially those from the working population who prefer a hassle-free process, to build their savings over time effortlessly in a seamless manner.
From 6 million users in FY22, Jar has expanded to over 20 million users at present, reflecting its growing popularity and trust among users. The app’s modernized concept of a piggy bank helps break barriers in savings and investments while retaining the simplicity of the core idea, helping users build financial stability and the benefits of gold savings.
“At Jar, our main goal is to simplify savings and investments for all users through innovative solutions, leveraging UPI 2.0 and incorporating features like automated round-offs. This makes the process accessible to everyone and helps them make valuable investments out of everyday transactions effortlessly,” said Nishchay AG, Co-Founder and CEO, Jar. “Through platforms like YouTube, social media, and ads, we have managed to reach millions of users across the country and build trust as they begin their savings journey.”
For Himanshu Sutradhar, a resident of Kolkata who was introduced to Jar through a TV ad, the app came in as a reserve during an emergency and has been a major tool in building savings. Being a loyal user of the app for a year and a half now, he aims to build an investment amount of ₹1 crore through Jar in the next 20 years and convert ₹5 lakhs into a gold investment in the next 5 years. “After seeing the ad for Jar on TV, I decided to give it a try and began investing small amounts such as ₹500 every week. Gradually, the savings grew over a year, and I was able to withdraw ₹45,000 instantly from the ₹1 lakh that I had accumulated when I had to urgently make a payment. Very soon, I will be increasing my daily savings amount on the app and hope to reach my 5-year goal sooner,” he says.
Through its innovative approach to micro-savings, it has struck a chord with users in Kolkata, providing a simple and reliable path towards fulfilling long-term financial goals. Through its customer-first philosophy and innovative features, Jar is helping secure the future of users across India and aligning with their financial goals.
About Jar:
Jar is India’s premier financial fitness platform, guiding millions toward smarter savings with effortless ease. Our innovative round-off method transforms spare change from everyday transactions into digital gold, making wealth-building both accessible and intuitive. With Jar, users have the freedom to withdraw savings as cash, have physical gold delivered, or invest in jewelry through our exclusive brand, Nek. Backed by top investors like Tiger Global, Arkam Ventures, and Tribe Capital, Jar is reshaping how gold is accessed and managed, both for everyday users and businesses. Our latest cutting-edge backend – Gold Tech – is built to secure and tokenize real-world gold for businesses by seamlessly integrating gold savings into their offerings for real-time, secure, and scalable transactions.
