In a surprising move, the board of directors at Zomato, one of India’s leading food delivery and restaurant discovery platforms, has approved a rebranding to “Eternal Limited.” This decision marks a significant shift for the company, which has been a household name in India’s burgeoning digital economy.
The New Identity:
Name Change: From Zomato to Eternal Limited, signaling perhaps a broader vision for the company beyond food delivery.
Reasoning: While the company has not fully disclosed the motivations behind this rebranding, industry insiders speculate that it could be an attempt to encapsulate Zomato’s ambition to evolve into a more comprehensive lifestyle and entertainment platform. The term “Eternal” suggests longevity, stability, and perhaps an expansion into new, enduring services.
Implications for the Brand:
Market Perception: The name change could be seen as an effort to refresh the brand’s image, distancing itself from past controversies and focusing on a new era of growth. It might also aim to appeal to a global audience, given the universal appeal of the word “Eternal.”
Expansion Plans: This rebranding could pave the way for new ventures into areas like grocery delivery, cloud kitchens, or even entertainment and lifestyle services, aligning with trends where tech companies diversify their offerings.
Stock Market Response: Following the announcement, Zomato’s shares experienced a slight increase in trading, reflecting investor optimism about the rebranding’s potential to open new revenue streams.
Statements from the Company:
Deepinder Goyal, Zomato’s CEO, commented on the change: “This rebranding to Eternal Limited is not just a name change but a commitment to our vision of being a perpetual part of our customers’ lives, offering them solutions that transcend the current boundaries of our services.”
What’s Next?
Implementation: The transition to Eternal Limited will involve updating all branding materials, digital assets, and potentially restructuring the company’s offerings. This process is expected to roll out over the next few months.
Customer Impact: For users, the immediate change might be minimal, with the app and services continuing under the new name. However, long-term, customers might see new features and services under the Eternal umbrella.
Future Announcements: The company plans to hold a press conference later this month to delve deeper into what the rebranding means for its strategic direction, growth, and innovation in the tech sector.
This rebranding underscores Zomato’s—or now Eternal Limited’s—ambition to redefine itself in a rapidly evolving digital landscape, aiming to cement its place not just in food delivery but in the everyday lives of its consumers worldwide.
