New Delhi: Ahead of National Tourism Day, the Happiness Survey conducted by the Security Solutions Business of Godrej Enterprises Group, stated that 53% of respondents prioritize advanced technology in Home Security. This underscores a growing consumer preference for innovative and smart security measures that ensure peace of mind while traveling.
As National Tourism Day underscores tourism’s significant contribution to India’s economy, with the sector set to become the third-largest domestic travel market by 2027. In 2024 alone, the sector generated over INR 25,010 crore in foreign exchange. As the travel increases, securing homes has become a top concern for travelers seeking peace of mind while away. While adopting advance security, tech remains the top priority, the survey also reveals that 50% of homeowners prefer ease of use whereas 44% prefer reliability as an important factor. These findings highlight the growing demand for smart, user-friendly security systems that ensure seamless protection.
Commenting on the findings, Mr. Pushkar Gokhale, EVP and Business Head, Security Solutions Business of Godrej Enterprise Group, said, “The findings from our Happiness Survey reinforce the evolving mindset of consumers who are increasingly adopting smart and advanced security solutions to protect their homes while they travel. In today’s interconnected world, where tourism is on the rise, ensuring home security through technologically advanced solutions not only provides physical protection but also contributes to the overall well-being. At Godrej, we remain committed to empowering our customers with home security solutions that integrate seamlessly into their daily lives and enhance their overall sense of safety and happiness.”
National Tourism Day serves as a reminder of India’s rich cultural and natural heritage, while highlighting the increasing role of travel in modern lifestyles. With more individuals exploring both domestic and international destinations, the need to protect homes and valuables in their absence has never been greater. Addressing this growing concern, the Security Solutions Business of Godrej Enterprise Group offers a wide range of products, including AI-enabled surveillance cameras, intrusion alarm systems, and video door phones, empowering homeowners with remote monitoring capabilities and proactive security alerts.
The Happiness Survey gathered insights from 2,400 respondents across 12 major cities, including Delhi, Mumbai, Bangalore, Kolkata, and Chennai, providing a holistic view of consumer preferences and security needs.
About Security Solutions business of Godrej Enterprises Group:
The Security Solutions business of Godrej Enterprises Group is the largest manufacturer and marketer of Security Solutions in India. It is the largest supplier of security solutions to several prestigious banking, corporate and public institutions. For the first time in the category and the industry, the Security Solutions Division has been awarded the Superbrand status. It has also won the “Most Preferred brand” award in the Home Segment. The Division currently exports its products to over 45 countries including Middle East Asia, South East Asia, Far East Asia, East Africa, the US, Europe and the SAARC Countries.
About Godrej Enterprises Group:
Since 1897, the Godrej Enterprises Group has contributed significantly to India’s journey of economic growth. From the world’s first patented springless lock, and safes to pioneering Indian made typewriters, refrigerators, the ubiquitous steel almirah, the conglomerate has also paved the way for the growth of key sectors like aerospace, energy, and security.
Today, the Godrej Enterprises Group, has a presence across 5 continents with a market-leading presence across its consumer facing and nation building businesses. GEG comprises of aerospace, aviation, defence, motor solutions, energy solutions, locks & security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending, and Information Technology.
