Bangalore: Organic India, from the house of Tata Consumer Products Limited, is a pioneer in the organic food industry. Organic India is celebrating Kisan Diwas by honoring the unwavering dedication and transformative contributions of farmers who cultivate not just crops, but nurture the best of nature with the essence of trust and purity.
This year, Organic India reaffirms its commitment to empowering farmers and fostering a deeper connection between nature, wellness, and livelihoods.
The film beautifully captures the meticulous journey from soil preparation, nurtured over several years, to the careful selection of high Quality herbs, symbolizing the brand’s unwavering commitment to purity, and quality. With over 8,500 acres of farmland and a partnership with 2,000+ farmers, the campaign highlights the bond between nature and Organic India, culminating in the tagline “Kudrat ki Suddhta, Aapke haathonemein”. With stunning visuals and a focus on authenticity, the campaign reinforces trust and celebrates the journey of organic products from farm to family.
Commenting on the occasion, Puneet Das – President Packaged Beverages, India & South Asia, at Tata Consumer Products said, “Our journey at Organic India is deeply intertwined with the lives of the farmers who strive passionately to bring nature’s best to consumers’ homes. This Kisan Diwas, we celebrate not just their skills but their spirit, resilience, and role in cultivating a better world. Together, we are nurturing growth and sowing the seeds of prosperity and empowerment.”
The products are a testament to the dedication of these farmers, delivering the purest, most authentic organic goods to consumers. From lush fields to homes worldwide, each product symbolizes trust, tradition, and transformation. As the brand looks to the future, its unwavering commitment remains to nurture the nurturers and cultivate a more sustainable and equitable tomorrow.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 263 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of FY 2023-24 ~Rs. 15,206 Crs with operations in India and International markets.
For more information, please visit – www.tataconsumer.com.
