New York: FIFA and Netflix have announced a landmark agreement to broadcast the 2027 and 2031 editions of the Women’s World Cup in the United States, marking a major milestone in the partnership between the global soccer governing body and the streaming powerhouse. Under the agreement, all matches from both tournaments will be streamed live to U.S. audiences, making the Women’s World Cup the first significant competition fully acquired by Netflix.
The deal also extends to Puerto Rico and includes comprehensive coverage in all languages, with dual telecasts in both English and Spanish to ensure accessibility for diverse audiences. This move highlights Netflix’s ongoing effort to expand its sports content portfolio and bring more exposure to women’s soccer.
Netflix will stream the Women's soccer World Cups in 2027 and 2031 for US fans. The deal is part of the streaming giant’s embrace of sports and comes with a commitment to produce a documentary series for both tournaments https://t.co/lF4fes9oft pic.twitter.com/ejpz1mFarp
— Reuters (@Reuters) December 21, 2024
“As a marquee brand and FIFA’s new long-term partner, Netflix has shown a very strong level of commitment to growing women’s football,” said FIFA President Gianni Infantino. “Besides broadcasting the tournaments themselves, Netflix will play a key role in terms of bringing the fascination of women’s football to a multi-million audience in the lead-up to both final tournaments, thereby enabling us to further increase their appeal.”
The 2027 Women’s World Cup is set to take place in Brazil from June 24 to July 25, marking the first time the tournament will be hosted in South America. FIFA has yet to announce the host nation for the 2031 edition, which will be decided at the FIFA Congress. In addition to broadcasting the tournaments, Netflix will produce a documentary series leading up to both events, aiming to shine a spotlight on the players and the global growth of women’s soccer.
This deal is part of Netflix’s broader strategy to embrace sports content, following the success of its exclusive sports programming. For instance, over 100 million viewers worldwide tuned in to a recent boxing match featuring Mike Tyson and Jake Paul. Netflix will also make its live debut of two NFL games this Christmas, further solidifying its position in the sports broadcasting space.
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The agreement also reflects FIFA’s efforts to continue elevating women’s soccer on the global stage. The 2023 Women’s World Cup, which featured a dramatic final between England and Spain, attracted record viewership, despite challenging negotiations over broadcast rights that almost led to a blackout in key regions. In the UK, 12 million viewers tuned in to watch the final on BBC One.
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With Netflix now involved, FIFA aims to build on the growing momentum and deliver even greater visibility for women’s soccer in the United States and around the world.
