Kolkata: Axis Bank, one of the largest private sector banks in India, partners with Alliance Network India, a subsidiary of OMA Emirates Group – a leader in the UAE payment solutions, for POS aggregation to revolutionize India’s digital payment landscape. The collaboration brings together Axis Bank’s extensive reach along with its expertise in supporting easy transactions, and Alliance Network’s innovative technologies, to provide enhanced and customised solutions driving business growth for merchants.
In today’s signing event, Alliance Network, announced its strategic expansion into the Indian market through its partnership with Axis Bank. The association intends to provide Indian merchants with cutting-edge, secure, and seamless payment processing solutions, tailored to cater to their diverse business requirements across the country.
This partnership symbolizes the shared commitment of Axis Bank and Alliance Network to drive digital transformation and growth in this new era of payments and merchant services in India. Key senior executives from Axis Bank and Alliance Network India, were present on the occasion, highlighting the strategic importance of this collaboration.
Speaking on the partnership, Sanjeev Moghe, President & Head – Cards & Payments, Axis Bank, said, “We have been continuously working on comprehensive digital solutions for the merchant community to offer them with state-of-the-art payment solutions while prioritising a faster and more secure payment ecosystem. We believe this partnership will not only enhance payment processing capabilities for merchants, but also contribute significantly to the growth of the digital economy in India. Together, we are committed to delivering exceptional value and novel solutions that empower businesses to thrive in a rapidly changing market.”
Niranj Sangal, the GCEO of Alliance Network Group enthusiastically states, “We are excited to officially enter the Indian market through our partnership with Axis Bank. It’s a positive sign for us that we are launching our payments solutions with one of the largest acquiring banks of the country. We have a shared vision to bring our global expertise to the Indian market. Together, we will empower merchants with innovative technologies that drive growth and improve customer experiences in a modern landscape.”
From small businesses and local merchants to large corporations, this joint venture is set to transform the digital payments ecosystem in India. Paving the way for an era of interconnected digital economy, powered by technology-driven payment solutions that not only ensure secure, efficient, and seamless transactions, but also enrich everyday transactions by elevating overall customer experience.
Axis Bank is the largest player in merchant-acquiring business in the country, with POS terminal market share of 20.4% as of Sept’24. It has an installed base of 18,94,894terminals spread across the country serving all categories of merchants from the metro cities, urban and rural areas as of Aug’24. The Bank has gained an incremental market share of 36% in the last one year.
About Axis Bank
Axis Bank is one of the largest private sector banks in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture, and Retail Businesses. As on 30th September, 2024, the Bank’s overall distribution network includes 5,577 domestic branches and extension counters along with 182 Business Correspondent Banking Outlets (BCBOs) situated across 3,062 centres and 14,728 ATMs and cash recyclers. The network of Axis Bank enables the Bank to reach out to a large cross-section of customers with an array of products and services. The Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge, Axis Pension Fund and Axis Bank Foundation.
For further information on Axis Bank, please visit https://www.axisbank.com.
About Alliance Network
Alliance Network is a part of OMA Emirates LLC, a global payment technology leader. The company provides cutting-edge payment processing solutions and develops and manages payment businesses, including issuing and acquiring various value-added services. Based in the UAE, with over 29 years of experience in payments and technology, Alliance Network has a proven track record of serving clients from financial and nonfinancial sectors across the Middle East, Europe, Africa, and Asia. Their portfolio is designed to meet international, regional, local market, or individual client requirements and business strategies.
About OMA Emirates LLC
OMA Emirates LLC is a prominent player in the UAE’s banking and financial technology sector and is known for its innovative and intuitive solutions. The company’s focus on card personalization, issuing, system acquisition, and digital banking has revolutionized the payment landscape of MENA and Asia, making it smoother, safer, and more efficient. OMA offers various value-added services, including E-Vouchers, E-Wallet Solutions, and Loyalty Applications. OMA has been operating in the UAE since 1991 partnering with Al Owais Group of Companies and further solidifying its competitive edge ever since.
