- The 15-day expedition will see 40 Navy personnel ride TVS Apache motorcycles across Meghalaya, Arunachal Pradesh, and Assam, showcasing the Indian Navy’s commitment to the nation.
- Covering a total of 2,500 km, the ride aims to inspire the youth by highlighting career opportunities in the Indian Navy, including the Agnipath scheme.
- Naval officers will engage with schools/ colleges along the route to provide information about the Navy and motivate students to pursue a career in the armed forces.
Kolkata: In a continued effort to engage with the nation’s youth, the Indian Navy has once again partnered with TVS Motor Company, a leading global automaker operating in the two and three-wheeler segments, for a 2,500 km expedition across North East India. The 15 day expedition would pass through various cities in the states of Meghalaya, Assam and Arunachal Pradesh and engage with students in various schools/ colleges highlighting the career opportunities, the Indian Navy offers. This journey, conducted on TVS Apache motorcycles, seeks to inspire young Indians by showcasing the Indian Navy’s roles and career prospects, including the Agnipath scheme, while fostering national pride.
This expedition of the Indian Navy’s Motor Bike team, ‘The Sea Riders,’ was flagged off from Vayu Shakti Sthal at in Shillong by Vice Adm Rajesh Pendharkar, AVSM, VSM Flag Officer Commanding-in-Chief. Lt Gen Sanjay Malik GOC 101 Area and Air Marshal Inderpal Singh Walia, AVSM AVM also attended the event. The ride is designed to inspire communities in Assam, Meghalaya, and Arunachal Pradesh as the riders engage with schools / Colleges along the route.
The contingent, which includes four women, is a proud representation of the Navy’s commitment to the Naari Shakti initiative also. By featuring women as part of the expedition, the Indian Navy seeks to motivate young women to explore the diverse career opportunities within the armed forces.
Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “We are thrilled and deeply honoured to once again join hands with the Indian Navy for this remarkable initiative. The TVS Apache series embodies a spirit of adventure, unmatched performance, and resilience—qualities that perfectly align with the values of our esteemed Navy officers as they embark on this journey across the challenging terrains of North East India. This partnership symbolizes more than just a collaboration; it reflects our unwavering commitment to supporting our armed forces and empowering the youth of India by showcasing the strength, unity, and dedication of the Navy. Together, we aspire to inspire future generations to serve the nation with the same courage and resolve. We extend our heartfelt wishes to the officers for a successful and fulfilling expedition.”
In his address at the flag off ceremony, Vice Adm Rajesh Pendharkar, AVSM, VSM Flag Officer Commanding-in-Chief stated, “Navy has always promoted adventure activities as these not only serve to inspire personnel to aim higher and achieve better, but also strengthen team-building and camaraderie that are crucial for their performance at sea. He congratulated the Sea Riders for undertaking an expedition aimed at enhancing maritime consciousness and awareness about the Navy in an important part of the country that is distant from the seas but close to everyone’s hearts and wished them a safe and memorable ride on TVS motorcycles. He also thanked TVS Motors for partnering with the Navy for an important cause and hoped that this partnership would continue in the years to come.”
The TVS Apache series has been instrumental in cultivating a premium motorcycling culture, with over 5.5 million customers in more than 80 countries, making it one of the fastest-growing sports motorcycle brands globally. The partnership with the Indian Navy exemplifies shared values of perseverance, courage, and an enduring commitment to inspire India’s youth.
About TVS Motor Company
TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.
For more information, please visit www.tvsmotor.com
