- In the interest of women’s safety and empowerment and to observe International Week for the Deaf, Eveready and Ritabhari Chakraborty introduced the Siren Torch to students at the Ideal School for the Deaf, empowering them with a tool for safety and confidence.
- The Siren Torch features a 100-decibel alarm and LED flashlight, offering a reliable safety solution for vulnerable groups.
- This school initiative promotes inclusivity, ensuring deaf children feel secure and empowered in their environment.
- Ritabhari’s involvement amplifies the impact, advocating for safety and support for marginalized communities like the deaf.
In a purpose driven initiative that unites innovation with advocacy for safety and security for deaf children, Eveready Industries has joined hands with actor and social activist Ritabhari Chakraborty. As part of the initiative,Eveready’s Siren Torch- – a transformative solution that goes beyond mere functionality was introduced to students at the Ideal School for the Deaf. This collaboration aims to empower deaf children with a tool that enhances their safety and builds a sense of security from an early age, helping them face life’s challenges with confidence.
Deaf individuals often face unique challenges, including difficulties in adjusting to societal norms and feeling secure in their environment. In response, Eveready’s Siren Torch is a game-changing product specifically designed to provide a safety net for vulnerable groups. The Siren Torch emits a loud 100dbA safety alarm when the user pulls the attached key chain in a distressing situation. This feature ensures anyone in danger can easily attract attention and call for help. For deaf children, this tool serves as an innovative solution device to dispel the silence around safety, and an epitome of empowerment, allowing them to feel safer and more confident as they navigate their daily lives.
At the event, actor and social activist Ritabhari Chakraborty, who has been the foster guardian of 84 children at the Ideal School for the Deaf since the age of 16, said that, “Being a foster guardian to these children has been the most fulfilling experience of my life. I have witnessed the immense challenges they face, but also their incredible resilience and strength. The Siren Torch is more than just a tool—it empowers them to raise their voice, even when they cannot speak. It brings me great joy to be part of an initiative that ensures their safety and encourages them to dream big, knowing they are protected.”
Anirban Banerjee, Senior Vice President & SBU Head (batteries & flashlights), Eveready Industries India Ltd. stated that “Anirban Banerjee, Senior Vice President & SBU Head (batteries & flashlights), Eveready Industries India Ltd. stated that “At Eveready, our mission is to innovate products that serve society’s most pressing needs, and the Siren Torch is a testament to that commitment. Our approach is to meet the challenges faced by vulnerable communities, offering solutions that reflect our identity as a Brand with A Purpose. By collaborating with Ritabhari Chakraborty, we hope to spread the message of safety and security for all, especially for communities that are often left vulnerable, like the deaf. The Siren Torch allows individuals to raise their voice and call for help, even in situations where they might feel isolated. We are proud to be part of this initiative that instills confidence in children and empowers them for the future.”
The Eveready Siren Torch has a powerful 100-decibel alarm and a bright LED flashlight, designed to enhance safety and security in daily life. For deaf individuals who may struggle with traditional alert methods, the Siren Torch offers a reliable way to call for help. Through this initiative, Eveready aims to not only meet the needs of vulnerable groups but also foster a broader movement towards safety and inclusivity, ensuring that everyone feels secure, regardless of ability.
About Eveready Industries India Limited:
About Eveready Industries India Limited: With a legacy spanning over a century, Eveready Industries India Ltd. (NSE Code: EVEREADY, BSE Code: 531508) (www.evereadyindia.com) has continually evolved to meet the dynamic needs of consumers. In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline “Give Me Power, Give Me Red.” The pivotal year also witnessed the introduction of Eveready’s cutting-edge go-to-market strategy, reinforcing its commitment to innovation and customer satisfaction.
At the heart of Eveready’s innovations lies the launch of its New Ultima Alkaline battery in 2023, meticulously designed to cater to the discerning needs of today’s consumers. Eveready’s steadfast dedication to providing top-tier quality and reliability has positioned the company as India’s No. 1* battery and flashlight brand.
Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company’s iconic catchphrase “Give Me Red” has become synonymous with trust and dependability, resonating with consumers across generations.
Eveready’s commitment to excellence extends beyond product development. With manufacturing facilities strategically located across Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata, equipped with state-of-the-art technology platforms, the company upholds the highest operating standards. Eveready’s facilities adhere to stringent quality (ISO 9000) and environmental (ISO 14000) practices, reflecting its dedication to sustainability and responsible manufacturing.
The Eveready Siren Torch is designed with a 100-decibel alarm that can be easily activated to signal for help in emergencies, particularly in situations of violence or personal threat. In addition to its powerful siren, the torch features a bright LED flashlight, making it a multi-purpose safety device. For deaf individuals, who may not have easy access to traditional methods of alerting others, the Siren Torch provides a reliable and effective way to call for assistance.
With this initiative, Eveready is not only addressing the needs of vulnerable groups but also encouraging a larger societal movement toward safety and inclusivity. The objective is clear: to ensure that everyone, regardless of ability, has access to the tools they need to feel secure in their environment.
About Eveready
Eveready Industries India Ltd. has been powering lives for over 90 years, with a focus on innovation, safety, and progress. The Siren Torch is the latest in a long line of products designed to serve the needs of all communities, providing safety, empowerment, and peace of mind.
