Kolkata: In a ground-breaking move to address the growing diabetes concern in India, Danone (NIPL), the leading food and nutrition company, has joined hands with Apollo 24|7 for its newly launched Super 6 Diabetes Program. The Super 6 Diabetes Program combines Apollo’s cutting-edge digital healthcare platform with Danone’s expertise in diabetes nutrition to offer a comprehensive solution to support diabetes management.
As the exclusive nutrition partner, Danone India brings its product, Protinex Diabetes Care (PDC), to support this initiative. PDC, categorized as a Food for Special Dietary Use (FSDU), contains high dietary fiber for gradual absorption, lower carbohydrate content for lower blood sugar release, and a low Glycemic Index (GI) for gradual sugar release, presenting it as a dietary requirement for individual with diabetes.
Protinex Diabetes Care is scientifically designed formula to help support blood sugar control for individuals with diabetes. Danone is deeply committed to providing scientific solutions to meet nutritional requirements and improve health outcomes.
This pioneering initiative aims to empower individuals with the tools they need to take control of their health, providing access to professional coaches, nutritionists, and personalized care plans.
India is often referred to as the diabetes capital of the world, with an estimated 77 million adults suffering from Type 2 diabetes and another 25 million at high risk of developing the disease. Alarmingly, more than half of these individuals are unaware of their diabetic status, leading to severe health complications if not detected and treated early.
Participants can enrol in the Super 6 program by:
- Getting routed to the Super6 landing page via a multitude of marketing campaigns. Where the user can understand about the reversal journey, promised outcomes, and Apollo Super6 Diabetes Management Programme inclusions. Once the user expresses interest by filling a short form at the end of the landing page, they receive a call from the sales team to further help in clarifying any questions, detailing programme benefits and basic premise of the expected user journey.
- Just as the user makes the payment, their HbA1c reversal programme journey commences. Once registered, they will receive access to customized guidance, enabling them to effectively manage their condition and improve their quality of life.
The key features of the program include:
- Real-time monitoring and management: Users gain access to a platform that facilitates real-time monitoring and management of their diabetes.
- Professional coaching and nutritional advice: The program includes professional coaching and nutritional advice to help users effectively manage their condition.
- Exclusive nutrition support: As the exclusive nutrition partner, Danone’s Protinex Diabetes Care is integrated into the program to support blood sugar control. All participants will receive Protinex Diabetes Care as part of their enrolment package.
Speaking about this partnership, Mr. Sriram Padmanabhan, Marketing Director of Danone India said, “The right nutrition is crucial in the battle against diabetes. It’s not just about managing blood sugar levels but also about supporting overall health and well-being. Supplements like Protinex Diabetes Care play a vital role in providing the specific nutrients needed to support diabetes management. Through our partnership with Apollo 24|7, we aim to empower individuals with the nutritional support and guidance they need to take control of their health. Together, we’re committed to making a significant impact on diabetes management in India.”
Talking about the need to address this issue, Mr. Amrit Ravi, the Head of Business for Digital Therapeutics at Apollo 24|7 said, “Super6 Diabetes Management program focuses on empowering a Diabetic user to cultivate healthy dietary and activity habits, under guidance from expert Coaches. With India’s most advanced and comprehensive Diabetes Self Management Tool, the User can Record, Track, Analyze their meals, activity and blood sugars and connect with the Experts- all in one place! Together with Danone, we aim to generate awareness of the need to include balanced nutrition, particularly protein to help combat the condition effectively.”
This collaboration underscores the critical role of integrated health solutions in addressing the complex challenges posed by diabetes. By leveraging the strengths of both organizations, the Super 6 Diabetes Program offers a beacon of hope for millions of Indians navigating the challenges of diabetes.
About Danone (www.danone.com)
Danone is a leading global food and beverage company operating in three health-focused, fast-growing and on-trend Categories: Essential Dairy & Plant-Based products, Waters and Specialized Nutrition. With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal and environment impact. Danone has defined its “Renew” strategy to restore growth, competitiveness, and value creation for the long-term. With almost 90,000 employees, and products sold in over 120 markets, Danone generated €27.6 billion in sales in 2023. Listed on Euronext Paris and present on the OTCQX platform via an ADR (American Depositary Receipt) program, Danone is a component stock of leading sustainability indexes including the ones managed by Moody’s and Sustainalytics, as well as MSCI ESG Indexes, FTSE4Good Index Series, Bloomberg Gender Equality Index, and Access to Nutrition Index. Danone’s ambition is to be B CorpTM certified at global level in 2025.
