New York: Global smartphone shipments increased by 6.5% in the second quarter, driven primarily by Samsung Electronics and Apple, according to preliminary data from International Data Corporation (IDC) released on Monday. However, full market recovery remains uneven across regions.
Why It Matters
This marks the fourth consecutive quarter of growth in global smartphone shipments as manufacturers leverage artificial intelligence to attract price-conscious consumers and expand market share.
Notable Statements
“There is ‘lots of excitement’ in the smartphone market, thanks to higher average selling prices and the buzz around gen AI smartphones, which are expected to capture 19% of the market this year,” said Nabila Popal, research director with IDC’s Worldwide Tracker team.
“As Apple and Samsung both continue to push the top of the market and benefit the most from the ongoing premiumization trend, many leading Chinese OEMs are increasing shipments in the low end in an attempt to capture volume share amid weak demand,” Popal added, noting challenges in the mid-range device segment.
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Background
Apple recently showcased new AI capabilities for iPhones at its developer conference, leveraging technologies like OpenAI’s ChatGPT.
Samsung also unveiled new models for its Galaxy Fold and Flip series, alongside new AI features, during its Galaxy Unpacked event last week.
By the Figures
Samsung (005930.KS) held the top spot with an 18.9% share of global shipments in the second quarter, followed by Apple (AAPL.O) with 15.8%, and Xiaomi (1810.HK) with 14.8%.
