New York: Apple is in the process of developing a slimmer iteration of the iPhone, slated for release by 2025, as reported by The Information on Friday, citing insights from three individuals familiar with the project.
The forthcoming model, expected to be thinner than the current lineup, is anticipated to debut alongside the iPhone 17 in September 2025. According to the report, it is likely to carry a premium price tag exceeding that of Apple’s iPhone Pro Max.
Based on the information provided, Apple, headquartered in Cupertino, California, is actively experimenting with various designs for the device, internally designated as D23. Speculations suggest that the device might feature Apple’s latest-generation processor, presumably dubbed the A19.
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At the time of reporting, Apple had not responded to a request for comment from Reuters regarding these developments.
This anticipated overhaul underscores Apple’s ongoing efforts to rejuvenate its flagship product, the iPhone, amidst stiff competition from brands like Honor, Huawei in China, and Samsung Electronics globally. According to the International Data Corporation, Samsung led the smartphone market in the first quarter of 2024, capturing a share of 20.8%, followed by Apple with 17.3%.
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In the fiscal second quarter, Apple witnessed a 10.5% decline in iPhone sales, totaling $45.96 billion. Furthermore, Apple is purportedly planning to discontinue its iPhone Plus line and introduce a more affordable successor to the iPhone SE in the spring of 2025.
These revelations come on the heels of Apple’s recent announcement of its latest iPad Pro, equipped with a new chip tailored for artificial intelligence computing. This move underscores Apple’s concerted efforts to keep pace with its Big Tech counterparts in the race to dominate emerging technologies.
