In anticipation of its centennial celebration in 2028, the Academy of Motion Picture Arts and Sciences has unveiled a monumental fundraising campaign, aiming to amass $500 million. This initiative, announced during a press conference held in Rome, signifies the Academy’s commitment to ensuring sustained backing for its prestigious Oscar awards, museum, and educational endeavors on a global scale.
Joined by the esteemed leadership of Cinecitta, the renowned Italian film institution responsible for numerous Oscar-winning productions, Academy officials emphasized the international scope of their endeavor. CEO Bill Kramer revealed that the campaign has already secured an initial $100 million, expressing gratitude to longstanding benefactors such as Rolex and the Dorchester Collection.
The press conference, held at the luxurious Hotel Eden, a property managed by the Dorchester Collection situated in Rome’s iconic Via Veneto, served as a fitting backdrop for the ambitious announcement. Kramer stressed the imperative need for diversifying revenue streams and expanding the Academy’s global footprint, with the ultimate goal of achieving the fundraising target by the milestone 100th Oscar ceremony in 2028.
This groundbreaking initiative underscores the Academy’s unwavering dedication to fostering excellence in filmmaking and ensuring its enduring legacy for generations to come.
