In a remarkable achievement, Rohto Pharmaceutical, based in Ikuno Ward, Osaka City, has been honored with the 67th Osaka Advertising Association Award. Additionally, the special award was bestowed upon Hanshin Electric Railway of Fukushima Ward, Osaka City. The 57th Yatte Minahare Keizo Saji Award was presented to Kyohei Myoga, a commercial planner at Dentsu.
Rohto Pharmaceutical’s initiative during Eye Protection Day in 2023 garnered widespread acclaim. On this occasion, the company orchestrated a visually striking display utilizing over 300 drones to create giant eyes over the Okawa River in Osaka City. This innovative approach, aligned with Rohto Pharmaceutical’s focus on eye care, captured the attention of the public and advertising professionals alike.
The Osaka Advertising Association, based in Nishi Ward, Osaka City, praised Rohto Pharmaceutical’s creative endeavor for its impact and effectiveness in conveying the message of eye health. This recognition underscores the company’s commitment to leveraging technology for meaningful and memorable advertising initiatives.
