Paris: The official photographer of French President Emmanuel Macron recently shared striking black and white images on social media, capturing Macron’s intense session with a punching bag, adorned with boxing gloves, clenched teeth, furrowed brows, and bulging biceps.
These snapshots emerge amidst Macron’s intensified efforts to fortify Europe’s response to Russia’s purported military maneuvers in Ukraine.
The visual narrative sparked varied reactions. Some hailed the 46-year-old leader as a “warrior”, drawing comparisons to iconic movie characters like Rocky Balboa and Robert DeNiro’s portrayal in “Raging Bull”.
However, not all responses were as flattering. British news outlets, in particular, offered less favorable assessments. The Daily Mail labeled Macron as “Le grand narcissist,” while Daniel Johnson of the Telegraph criticized him as “a prancing poseur,” suggesting that historical leaders like General de Gaulle had no need for such displays.
The French President’s office opted not to comment on the images. Still, many on social media interpreted them as emblematic of Macron’s advocacy for Western nations to adopt a more resolute stance in supporting Ukraine, especially as the conflict enters its third year. Macron’s recent suggestion of potentially deploying Western troops to Ukraine stirred considerable debate among fellow leaders.
Toughness as Political Currency
The utilization of visual imagery to convey toughness and strength is a common political tactic. Instances abound, such as Russian President Vladimir Putin’s shirtless horseback rides and judo displays.
Similarly, American presidents like Ronald Reagan and George W. Bush capitalized on their cowboy personas, often photographed in cowboy attire or on horseback.
However, public displays of leadership can sometimes backfire. British Prime Minister Boris Johnson’s encounters with a live bull in Scotland and a mishap during street rugby in Japan are memorable examples.
In Macron’s case, his memorable handshake standoff with former U.S. President Donald Trump in Brussels underscored his strategic use of imagery. Their gripping handshake, captured by photographers, revealed Macron’s resolve and drew attention to his assertive approach on the world stage.
Media-Savvy Macron
Emmanuel Macron recognizes the potency of visual storytelling in shaping perceptions. As the first French president to embrace social media extensively, he leverages platforms like Instagram, where his official photographer, Soizig de la Moissonnière, shares glimpses of his daily life.
With over 216,000 followers, de la Moissonnière’s account offers a curated portrayal of Macron, including the recent boxing session where his muscular physique is accentuated by a tight black shirt. Macron personally oversees the content shared on this platform.
According to image consultant Valerie Doustaly, Thursday’s photos serve to convey Macron’s lifestyle and personal vigor, underscoring the importance of projecting vitality even in the role of a president.
Macron’s commitment to his image extends beyond staged photo ops. Since assuming office in 2017, he has actively promoted athleticism, aligning with values like respect, effort, and healthy living. His pledge to swim in the River Seine, ahead of the Paris Olympics, underscores his dedication to physical vitality and national pride.
