Kolkata: L’Oréal Paris, the global beauty leader, introduces its groundbreaking campaign showcasing the transformative Total Repair 5 range. Fronted by the iconic Aishwarya Rai Bachchan, global ambassador for L’Oréal Paris, the campaign highlights the remarkable efficacy of L’Oréal Paris Total Repair 5 range in rejuvenating damaged hair. With translations in 7 regional languages including Hindi, English, Bengali, Marathi, Kannada, Punjabi, and Telugu, the campaign aims for widespread regional accessibility.
The L’Oréal Paris Total Repair 5 haircare range targets five common signs of damaged hair – frizz, breakage, dryness, stiffness, and split ends, without compromising on lightness. Understanding that damaged hair often lacks the vital natural cement that strengthens it, L’Oréal Laboratories have pioneered the innovative Keratin XS technology. Harnessing up to 9% Repair concentrate + Keratin XS, L’Oréal Paris Total Repair 5 Range offers a holistic solution for damaged hair. This cutting-edge technology mimics the hair’s natural cement by integrating the smallest form of Keratin XS, deeply penetrating the hair fibers for swift repair, resulting in stronger and healthier hair from the first application.
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Commenting on the campaign launch, Dario Zizzi, General Manager, L’Oréal Paris India shared his vision, stating, “We are delighted to present our latest Campaign for the Total Repair 5 range. This campaign underscores our commitment to providing science-backed products to our consumers and celebrating beauty in all its forms. Total Repair 5 is an iconic franchise and has been loved by consumers for more than a decade for its repairing properties. It continues to live up to its promise of “5 problems, 1 solution” and thus remains a strong pillar in our portfolio. Through this campaign, we aim to inspire women across the country to embrace their hair confidently and trust L’Oréal Paris for expert care for their demanding hair needs. We firmly believe that every woman deserves the utmost care, and she is truly worth it!”
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The Total Repair 5 campaign will debut across various digital platforms, television channels, social media channels, in-store touchpoints, and outdoor venues, providing consumers with an immersive and interactive experience.
