Nykaa, India’s premier beauty and lifestyle retailer, has launched its latest initiative, #JustSayThanks, aimed at fostering dialogue around women’s responses to compliments.
A recent study conducted by Nykaa revealed that a striking 64% of women in India feel uneasy when receiving compliments. They often downplay their achievements, deflect praise, reciprocate compliments, or simply dismiss them altogether.
In response to these findings, Nykaa’s #JustSayThanks campaign seeks to initiate conversations about women’s discomfort with compliments and encourages them to accept and acknowledge praise gracefully.
The campaign extends beyond highlighting statistics; it strives to create supportive environments where women can openly discuss and address this behavior. Collaborations with influential figures like Faye D’Souza and renowned creators such as Sakshi Shivdasani, Zervaan Bunshah, and Srishti Garg aim to provide diverse perspectives on this issue. Additionally, partnerships with the Moment Of Silence Podcast and Divija Bhasin aim to delve into the underlying reasons behind women’s reluctance to accept compliments.
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Nykaa stated, “We are introducing the #JustSayThanks campaign, an initiative stemming from our survey on women’s discomfort with compliments and the subsequent patterns of deflection. As we approach Women’s Day, our message is loud and clear: we are creating a safe space for every woman to break free from these patterns, own their worth and we are here to remind her of that today and every day”
So, the next time you receive a compliment, instead of deflecting, #JustSayThanks! Join the conversation, take Nykaa’s compliment quiz, accept the praise, and stand a chance to win a special surprise!
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About Nykaa
Nykaa’s journey began in 2012 with a vision to democratize beauty and joy for people everywhere. Founded by Falguni Nayar, Nykaa started as a digitally native, consumer-tech company, revolutionizing India’s beauty retail market. Today, Nykaa has expanded its offerings to include lifestyle and B2B sectors, introducing online platforms such as Nykaa Fashion, Nykaa Man, and Superstore.
With a focus on innovation and consumer delight, Nykaa has captured the hearts of Indian consumers, both online and offline. The brand houses a range of beauty and fashion labels like Kay Beauty, Nykaa Naturals, Nykaa Cosmetics, and Nykd, among others, offering high-quality products and inspiring experiences.
Nykaa’s commitment to authenticity and customer-centricity has positioned it as the go-to destination for international brands entering India. Recognized with numerous accolades, including the VCCircle Awards’ Consumer Company of the Year and a feature in the TIME100 Most Influential Companies List, Nykaa continues to lead India’s beauty and lifestyle retail markets with innovation and excellence.
